Remove 2007 Remove Media Relations Remove Newspapers Remove Print
article thumbnail

Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. FACT: Local media continues to struggle as well. Far from it.

article thumbnail

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4 4 Channel shift from print to social exaggerated. 5 Hypermodernity.