Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Gift: "Success Secrets of the Online Marketing Superstars" PR Chapter written by Barbara Rozgonyi and published by Entrepreneur Press.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

MARCH 17, 2015

Since 2007 or so I’ve managed blogs professionally – PR has changed – and eventually starting this one here. Next I blamed well intended but misguided small business owners. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). A Blogging Perspective.

Pitching 60

Pitching SEO Media Relations Report 60