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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Is this 2007? Hardly a huge trend we’ll see en force in the year ahead. If that’s not enough: When was the last time you heard ANYBODY using Ello in your circle of acquaintances? Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? Am I in a time warp?

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The original creator of the message has no control over how a message passes through a network or how it is modified en route. The interconnected nature of networks means that if a message resonates with an audience it will be shared and passed from network-to-network.