Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Is this 2007? P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Flatiron Communications

NOVEMBER 23, 2014

In 1996, the Museum of Television & Radio opened a sister location in Los Angeles, and in 2007 was formally renamed The Paley Center for Media. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

Storytelling 34

Storytelling Television Radio Media 34

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 93

Social Media Marketing Media Storytelling 93

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. A bit of the back story.

Construction 40

Construction Internal International SEO 40

David PR Group

JULY 21, 2014

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week. More on that soon.

Storytelling 81

Storytelling Marketing Viral Energy 81