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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

Ethics 64
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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

Ethical Voices

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. Many people have asked me what business ethics is. Some news is what it is.

Hotels 64
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.