Remove 2005 Remove Brand Remove Media Training Remove Reputation
article thumbnail

When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. For a fast-growing startup, a dynamic founder can be a huge PR asset.

article thumbnail

2016: When PR Turned to the Dark Side

Flatiron Communications

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets. Russia’s Media Trolls (May 2014).