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The Complete Guide to PR Stunts

5W PR

In 2005, Snapple tried to make the world’s largest Popsicle. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks.

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Anaheim Mayor Pitches American Idol?

Bad Pitch Blog

. - From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. Something tells me they''re already doing this. This eliminates the duplication of contact information.

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Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. By 2015, the Conservatives won all six local seats. At least she was.

Brand 97
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

Ethics 52