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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. Cover photo by Jerry Silfwer ( Prints / Instagram ). But we can fix everything — by educating ourselves online. We had a window.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Cover photo by Jerry Silfwer ( Prints / Instagram ). But we’ve already messed up. We had a window. And we missed it.