2004 Ethics Local Marketing 
Maxim Behar
SEPTEMBER 3, 2023
We start with the king of PR, well known locally and around the world - Maxim Behar. Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. A market without limes is not a market. I import them from everywhere and I take it just in case because they don’t fit the local taste, but I can find what to use it for.
PR Conversations
AUGUST 17, 2014
Likewise, I’m concerned by those who say PR is marketing, yet display little understanding of the underpinnings of either domain. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR.
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