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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz. 3 Chryssochoou, X.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. Betsy Andersen. Five years.

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