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The four Ps of public relations leadership

PR Conversations

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Here are the four P cornerstones where my thinking sits right now. What was the moment you realised you were a leader?

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Maxim Behar for Bloomberg TV Bulgaria: How to Increase Voter Turnout in Bulgaria

Maxim Behar

Of course, before that, it was the year of 2004 for NATO, but it somehow went by the wayside, because NATO does not fill a house, does not fill the refrigerator, does not feed and so on. I have been repeating for years that everything that is transparent is ethical. Watch the whole video here. Take care and be healthy.

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