Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Please support my blog by sharing it with other PR- and communication professionals.

Journalism 52

Journalism Ethics Analysis eBook 52

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI.

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. million over five venture rounds since 2004. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. The terms of the deal were not disclosed.

Software 85

Software Pitching Internal International 85

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. When e-cigarettes first hit the market in 2004 , there was a sense of optimism: ‘Here’s a safer way for smokers to satisfy that desire and hopefully kick the habit entirely.’

Chemicals 50

Chemicals Viral Consumer Study 50