The art of smart thinking in public relations
PR Conversations
JULY 24, 2018
When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To I have a copy of a research and evaluation toolkit produced by PRCA, IPR (as was) and PR Week from 1999 (and updated versions from 2001 and 2003). Can we do that?
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