Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

JULY 18, 2014

This September marks the 3rd anniversary of my blog. One of my most recent revelations is I’m writing my posts all wrong. You’ve likely heard that people generally don’t read websites or blogs word for word. So the secret to better online copywriting isn’t to write shorter copy. And I’m still learning.

Writing 107

Writing eBook Content Marketing Blogging 107