Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. In many ways, it was a bit like creative ways to repurpose content – and that’s one of the reasons I always say PR has been doing content marketing before content marketing was cool.

Media Relations 60

Media Relations Media Interviews Pitching 60

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bad Pitch Blog

MARCH 22, 2010

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? The Vatican began doing this in 2003. So here are some alternatives to the much loved, abused and murdered news release.

Infographics 98

Infographics Energy YouTube Mobile 98

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60