2003 Advertising Branding Video 
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.
Katie Paine's Measurement Blog
NOVEMBER 17, 2022
Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, Summit day 1: Measuring comms’ impact on the pull on your heartstrings As I was reviewing this year’s videos I was surprised at how emotional much of the Summit was.
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Mindful Marketing
APRIL 23, 2023
A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo.
Stephen Waddington
DECEMBER 12, 2019
Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Piers Morgan brands Boris Johnson a ‘fridge-hider’ after PM takes cover from Good Morning Britain ambush , The Metro ). Homelessness in England fell between 2003 and 2009. It has risen by around 39% since then.
Cision
JULY 14, 2015
The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Case Studies. Want to learn how to stand out with your content marketing? Laugh Factory.
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