Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PR in High Definition

JULY 24, 2019

I wish I’d known that in 2002 but it was still a useful learning in 2012. Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Measure your share. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Waxing UnLyrical

NOVEMBER 19, 2010

Earlier this year, Korean netizens questioned the academic credentials of musician Tablo , pen name Daniel Armand Lee, who graduated from Stanford University in 2002. While some individuals do good deeds in the name of Kpop artists, others spread defamatory comments about them. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Publicity 77

Publicity Reputation Crisis Communications Film 77