article thumbnail

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 130
article thumbnail

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is Good Health the Key to Success in Life and Business?

wiredPRworks

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

article thumbnail

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) ”) to tactical channel marketing (SEO, Social, Paid, etc.). Sellers shouldn’t have to do that all on their own. They need compelling stories in their sales decks and nurture streams to develop a good relationship.

article thumbnail

Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

I wish I’d known that in 2002 but it was still a useful learning in 2012. Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. It matters that you don’t just give up”.

article thumbnail

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Earlier this year, Korean netizens questioned the academic credentials of musician Tablo , pen name Daniel Armand Lee, who graduated from Stanford University in 2002. While some individuals do good deeds in the name of Kpop artists, others spread defamatory comments about them.

article thumbnail

The Business Lie About Free DIY

Waxing UnLyrical

Do you review your SEO strategy? Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Do you troll blogs, talk to colleagues, and call your mom for inspiration, critique and advice? Do you photoshop a new logo? postlink%%.