Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PR in High Definition

JULY 24, 2019

I wish I’d known that in 2002 but it was still a useful learning in 2012. Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri!

Reputation 48

Reputation Measurement Media Relations Agency 48

Waxing UnLyrical

AUGUST 19, 2011

In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. Do you review your SEO strategy? Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002.

Small Business 82

Small Business eBook Infographics SEO 82