2002, Content Marketing, Employee and SEO

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2002

Content Marketing

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SEO

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites.

SEO

SEO Content Marketing Marketing Software

Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

JULY 24, 2019

I wish I’d known that in 2002 but it was still a useful learning in 2012. Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri!

Reputation

Reputation Measurement Media Relations Agency

Public Relations Today

This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Look up, don’t look down. Think ‘reputation in the round’

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