Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We use every tool in the PR toolbox to do that, including inbound marketing and social media. Please tell us about your upcoming book. Favorite vacation spot?

Interviews 50

Interviews Communications Storytelling Marketing 50

PRSay

SEPTEMBER 2, 2016

How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. They are speaking on our behalf. We’ve elevated the fan base.

Sports 68

Sports Education Construction Television 68

MaccaPR

MARCH 14, 2016

At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To

Brand 48

Brand Branding Advertising Advertising 48