Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. Now, two things make our lives completely different.

Ethics 69

Ethics Social Media Travel Newspapers 69

Sword and the Script

APRIL 2, 2019

They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive. Indeed, I agree. 4) Focus on efficiency.

Agency 97

Agency Trends Marketing Survey 97

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52