In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive. Indeed, I agree. 4) Focus on efficiency.
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