2001, Ethics, Media Relations and Reputation

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2001

Ethics

Media Relations

Reputation

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey

Survey Media Relations Media Ethics

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications

Communications Analysis Web Handbook

Public Relations Today

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

A critical review of Excellence Theory in an era of digital communication

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