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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 112
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

“For both Frank and I, the survey was an opportunity to connect in a meaningful way with our communities, and the business world on a somewhat broader scale, and establish our ‘brands’ as having an interest in making a difference as professionals,” says Lundquist. The newsletter is available online at www.nedsjotw.com. A former U.S.

Survey 74
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists.

Apparel 106
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Five Stories About The Media!

Bad Pitch Blog

De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be. That’s what I call an ego-buster.

Media 40