2001, Agency, Content Marketing and Ethics

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency

Agency Trends Marketing Survey

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey

Survey Media Relations Media Ethics

Public Relations Today

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

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