ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment. Why not speak in more tangible terms about what the announcement means? First of all, every news release doesn’t need to include a quote.

Guidelines 203

Guidelines Data Course Financial 203

PRSay

JANUARY 29, 2024

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. You look like you’ve got it together, like you know what you’re talking about.” When we’re real, we come across as being sincere,” said Biesenbach, whose Connect & Compel column runs in Strategies & Tactics.

Energy 122

Energy Leadership Meeting LinkedIn 122

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. That’s what people are looking for, a calming voice. They want to know] what is the threat: “Is there a threat to my family, a threat to myself? Do I need to do something about it? That’s the last thing you want to do as a communicator.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

ImPRessions - Crenshaw Communications

JULY 20, 2021

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. And, just recently, we here at Crenshaw Communications helped our client Innovid make the announcement of its intention to merge with ION to go public in this way. . Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. Becoming a successful spokesperson can be daunting, but the outcome is valuable for both the organisation and the individual. We often talk about how people connect with different brands.

Training 52

Training How To Video Corporate 52

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. So, what does next year look like from this vantage point? We will begin seeing more jobs and spending from both businesses and consumers. As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

Media Training 78

Media Training Training Trends Media 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

Many years ago at my first PR agency , we represented a “dot-com” startup in the ticket resale business. ” It zeroes in nicely on the damned-if-you-do/damned-if-you-don’t dilemma of presidential surrogates, from the hapless Sean Spicer to the current White House lineup. . But what about our clients?

Media Relations 136

Media Relations Media Ethics Reputation 136

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. However, finding and training influential leaders can be a significant challenge for many organisations. Furthermore, the study found that an additional 20% of employees could become good leaders with the proper guidance and training.

Leadership 52

Leadership Training Employee Media Training 52

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. We can’t all represent stars like Jeff Bezos , and thankfully, we don’t have clients like Anthony Scaramucci. But we can help generate opportunities that serve them and their businesses well.

Interviews 206

Interviews Media Advertising Advertising 206

Melissa Agnes

MARCH 12, 2014

As we know, this puts tremendous pressure on organizations to respond quickly when things go south. Which leads us to ask: What kind of training do THEY have? So what are the basics here? So what are the basics here? What should your staff do if any of them get approached by the media?

Report 243

Report Crisis Communications Crisis Management Crisis 243

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. We don’t recommend an adversarial or “no comment” response, which is usually guaranteed to provoke unwanted digging and create bad feeling. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Melissa Agnes

JULY 9, 2014

Customer service programs and trainings are important. It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. However, one area of the customer service training that often gets overlooked is issues management. Learn more here.

Customer Service 192

Customer Service Training Crisis Education 192

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Yes, we’re all busy, but talking to clients should never fall of the list. Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. When they do, it pays dividends and their reputation is enhanced.

Crisis 264

Crisis Crisis Communications Film Training 264

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Up and coming businesses should set ground rules early on regarding who speaks to the press and what is being said. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MARCH 8, 2016

We just can’t get enough stimulating, relevant conversation or hear enough stories. Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. A solid relationship like the one we posted about earlier this year. Is your spokesperson “radio” trained?

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

We all know how much the business has changed since its beginnings in the early 1900s. We’ve selected some au courant vocab from PR circles as well as some tried and true terminology to make sure you’re up-to-date, and just for fun we’ve put it in a quiz format. Scroll down for answers and see how well you do.

Publicity 120

Publicity Media Training Interviews B2B 120

Prohibition

JANUARY 24, 2022

Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? We will help you both during and after the crisis.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Prepare your spokesperson for virtual interviews. Behind the scenes, we asked—how is this broadcast set-up even possible?!,” marvels Runck.

Interviews 71

Interviews Skype Radio Pitching 71

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. The key is to be very clear about what you are trying to achieve.

Film 62

Film Interviews Video Media Training 62

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. With the MAX, the playbook ran out after a few days, and we were in unprecedented territory. We need to plan for beyond 72 hours. The entire MAX fleet was grounded for 20 months.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

PR in High Definition

FEBRUARY 23, 2021

However, it’s unfortunate that most of the damage took place in a matter of days as Michael’s story trial was analysed and scrutinised by the media in no time at all. It could be a spokesperson retweeting something without fully understanding the implications. Here are three tips to help with weathering the storm: Take time to train.

Crisis 71

Crisis Communications Reputation Training 71

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Beyond generating brand visibility, what do you want your PR coverage to communicate? Prep your media spokesperson. But that’s just the beginning.

Media 199

Media Interviews YouTube Hotels 199

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. We structure news releases in the opposite way. And that you want media, either legacy journalists or bloggers, to report on it. Step #4: Read the Entire Media Release.

How To 100

How To Marketing Writing Training 100

Rock the Status Quo

DECEMBER 11, 2014

On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. Clients care about results, not what it takes to get those results… remember?

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Do it quickly. But if apologizing is so simple, why do so many CEOs botch the apologies ? Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. He does say “we are sorry,” but not “I am sorry.” Take full responsibility.

Interviews 170

Interviews Media Training Training Video 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. What is a crisis? What is crisis communication? Why do you need crisis communication? So where do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. We are going to get back to basics. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.

Marketing 167

Marketing Employee Content Marketing Training 167

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. What is a PR Crisis? What is a PR Crisis Plan? What is Consumer Sentiment? What is the current perception of your brand among consumers? Why Do You Need a PR Crisis Plan? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Media Relationships PR can help secure media coverage for your brand, increasing brand awareness and reaching a wider audience.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Media Relationships PR can help secure media coverage for your brand, increasing brand awareness and reaching a wider audience.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Media Relationships PR can help secure media coverage for your brand, increasing brand awareness and reaching a wider audience.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

APRIL 18, 2016

The timing provides a good opportunity to take a look at how the two Democrats and three Republicans are doing, from a PR perspective. Here are some lessons from which we can all learn something: Slogans will get you far…but not far enough. In PR, best practices always call for anecdotes, data and other ways to support a claim.

Banking 120

Banking Media Training Training Corporate 120