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Why Video is Vital in 2023

The Proactive Report

Reporters and media are looking for content and TikTok is providing it. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool.

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A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. In fact, Pew Research Center reports that a quarter of U.S. A PR Agency’s Brand Video Fundamentals.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is ESG Reporting? What is Viral Marketing? praise-filled posts on Instagram.

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PR lessons from the feel-good story of the year

Solo PR Pro

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

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Think Before You Share Content

The Proactive Report

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

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MediaPulse | A Weekly Media Round-Up

Cision

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

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How Formula 1’s reputation was impacted by the controversial finale

NewsWhip

Media interest peaked around 10 am (EST), with major publications reporting on the win, as well as the protests that followed. Formula 1 also had the next top 5 spots on the YouTube charts, with videos about Verstappen and Hamilton’s final lap and inside look at each driver’s final radio calls going viral. . million views.