Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. For the original blog, please visit here. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Not because media cancelled the story, which is fairly common ( especially in breaking news ), but because the client backed out. It’s impossible. I need that fishbowl stuck on MY head! (I A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis. They don’t understand it’s only part of what public relations actually is.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

ImPRessions - Crenshaw Communications

JULY 17, 2018

Should a PR person participate in client media interviews? After all, our goals include maintaining good relations with journalists whom we will inevitably need to approach for future opportunities. The PR role in media interviews. And in the case of a mistake, a quick correction is invaluable. But there are exceptions.

Interviews 74

Interviews Media Crisis Training 74

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business. Problems on social media. Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Social media is a double-edged sword.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. What key trends do you think we will see in relation to how PRs create content in 2017?

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? Do they make mistakes? Below is a representative sampling of those answers.

Survey 155

Survey Data Media Ethics 155

Bad Pitch Blog

FEBRUARY 4, 2007

But when it comes to media relations, lazy pitching has paved our industry a highway to hell. Kami Huyse of Communication Overtones sends us the latest example of a pitch intended to be media catnip. At any rate, how could they mistake a PR blog for a Cat blog? ”In Media training tells us three times for every one idea.

Pitching 40

Pitching Media Training Blogging Training 40

Stephen Waddington

NOVEMBER 26, 2020

Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. We’ve had to adopt new tools to work virtually. That must change.

Tools 175

Tools How To Agency SEO 175

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. They might not know what their options are yet or even have a clear idea in mind, but if you want them to choose your service over another, social, search engines need to media need be part of the equation from day one!

Reputation 62

Reputation Company Engineering Banking 62

Polaris

APRIL 28, 2015

Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. Step #6: Accuracy.

How To 100

How To Marketing Writing Training 100

David PR Group

MARCH 3, 2017

The experts agree that the biggest problem is that people make simple mistakes such as visiting the wrong types of websites, responding to phishing e-mails and even using public WiFi. With many reputation issues, people simply make mistakes. Is it scientifically proven? I don’t know but my gut agrees. Back to human error.

Reputation 40

Reputation Mobile Training Conference 40

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Our study proves that this is a mistake.”. 4) Long-form wins in a survey of 1,000 bloggers by Orbit Media.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

MAY 16, 2016

And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause … which means you don’t have to rely solely on media relations to get the word out. Baby, Get (Hump)Back – Public Relations Lessons From a Whale.

Strategy 44

Strategy Pitching Banking Community 44

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. A Stage Set Early in Career. It was good bet.

Blogging 60

Blogging Content Marketing B2B Social Media 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough.

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. So what can public relations and marketing pros like you learn from the Schnatter debacle? How they dress?

Crisis 63

Crisis Marketing Training Employee 63