5 Essentials of an Effective Content Marketing Strategy
Polaris
DECEMBER 1, 2014
In 1891, August Oetker sold baking powder with recipes printed on the back. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.
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