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5 Essentials of an Effective Content Marketing Strategy

Polaris

In 1891, August Oetker sold baking powder with recipes printed on the back. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. Stu Opperman, APR hadn’t always planned on being a solopreneur.

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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

So how do other small businesses master this art? Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. Click Here.

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What is a Newswire Service and How Is It Used?

PR Fuel

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

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How to make your key messages interesting

Public Relations Sydney

And when you’re being interviewed for TV, radio or in print, you will feel better prepared. Make them original Make your key messages unique and specific to your business in order to differentiate your business from its competitors. Keep it short Write your key messages as short sentences.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.