10 Knock-Their-Socks-Off Press Release Headline Writing Tips
Cision
AUGUST 28, 2017
Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Write the Headline Last.
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