Bianchi Biz Blog

APRIL 24, 2023

If the agency has proven it already has the skills, proficiencies and strategic expertise in your sector or category, it will require less work and less time for your marketing team to direct the work. This means your marketing staff has more time and energy for other projects and activities, and can be more effective.

Automotive 79

Automotive Agency Mobile Trade Shows 79

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. More videos are shared on Facebook than yon YouTube. Tke theitme to research the keywords and use them in the title, description and tags when you post the video to your YouTube channel.

Video 100

Video Mobile Trade Shows YouTube 100

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Isn’t that the conversation marketers are having with management right now? Brands and marketers are excited about livestreaming video, sure. Sure, I see the upsides. I’m excited. Here one minute.

Brand 60

Brand Branding Product Launch Video 60

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Communications Conversations

MARCH 3, 2015

I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. This is what YouTube looked like just 10 years ago. I know it continues to be the dominant platform in social media marketing.

Technology 60

Technology Content Marketing Social Media Facebook 60

Bad Pitch Blog

JANUARY 8, 2007

3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows? But PR follows rules based on each countries local culture. Something to keep in mind.

Media Relations 40

Media Relations Trade Shows Media Sports 40

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Paul Maccabee is president and co-founder of Maccabee, the Minneapolis-based strategic public relations and online marketing agency. Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48