Remove Corporate Remove Marketing Remove Trade Shows Remove YouTube
article thumbnail

5 Ways PR Can Maximize Your Next Marketing Move

5W PR

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Procurement Secrets for Selecting the Best Automotive PR Agency

Bianchi Biz Blog

If the agency has proven it already has the skills, proficiencies and strategic expertise in your sector or category, it will require less work and less time for your marketing team to direct the work. This means your marketing staff has more time and energy for other projects and activities, and can be more effective.

article thumbnail

The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. More videos are shared on Facebook than yon YouTube. Tke theitme to research the keywords and use them in the title, description and tags when you post the video to your YouTube channel.

Video 100
article thumbnail

Why some brands are hesitant to use Periscope and Meerkat

Communications Conversations

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Brands and marketers are excited about livestreaming video, sure.

Brand 60
article thumbnail

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

article thumbnail

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?