Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

Trade Shows 209

Trade Shows How To Conference Examples 209

Burrelles Fresh Ideas

MARCH 5, 2024

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. But where do PR teams find third-party influencers? 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Social media – video is the content format of choice. More videos are shared on Facebook than yon YouTube. Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Communications Conversations

MARCH 3, 2015

I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. This is what YouTube looked like just 10 years ago. I know it continues to be the dominant platform in social media marketing.

Technology 60

Technology Content Marketing Social Media Facebook 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Isn’t that the conversation marketers are having with management right now? Brands and marketers are excited about livestreaming video, sure. Sure, I see the upsides. I’m excited.

Brand 60

Brand Branding Product Launch Video 60