ImPRessions - Crenshaw Communications

JULY 10, 2023

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages. Just consider the ways technology has already benefited PR.

Technology 266

Technology Television Web Social Media 266

Agility PR Solutions

NOVEMBER 30, 2020

That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. The concept of PR as a solo standalone practice has long been trending downwards. It’s just that we don’t live in […].

Print 155

Print Marketing Media Pitching 155

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78

Print Newspapers Media Skype 78

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 177

Newspapers Industry Print Journalism 177

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. Minnesota Business to be a magazine that’s opened and read far beyond the five minutes when you’re in a CEO’s waiting room.". How has social media impacted Minnesota Business magazine? "If I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects.

Meeting 95

Meeting Automotive Media Journalism 95

Axia PR

SEPTEMBER 29, 2020

Be a better resource for the media. As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Story ideas and submissions are relatively easy to provide to a media outlet.

Newspapers 62

Newspapers Media Print How To 62

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Digital and print trades in a given sector are tantamount to a virtual business community. How trade coverage wins. Trade coverage has built-in relevance.

Pitching 168

Pitching Real Estate B2B Journalism 168

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%).

Communications 115

Communications Publicity Survey Newspapers 115

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

HMA Public Relations

SEPTEMBER 30, 2022

Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Want to make sure your pitch lands at the right time? Read more!

Pitching 69

Pitching Print Media Relations Media 69

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules.

Meeting 78

Meeting Automotive Media Newspapers 78

Axia PR

JULY 24, 2018

Recently, journalists from the print, TV, radio, and magazine world attended a “media mashup” professional development event for those in the PR industry, which the Florida Public Relations Association hosted. These professionals all understand that getting the media’s attention isn’t as easy as one may think.

Media 63

Media Radio Print Industry 63

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Think the way the media think. Print magazine? Avoid the frustration of being shut out by getting a good handle on media timing. Job one in media relations is to scour media lists and keep them up-to-date and accurate. It’s likely to backfire. The ill-timed pitch. Allow 3-4 months.

Pitching 149

Pitching Sports Print Creativity 149

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. National magazine cover story. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print.

Print 120

Print Interviews Pitching Conference 120

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It all started my freshman year of high school drawing third-rate Far Side knockoffs for the school magazine in the mid-‘90s.

Meeting 90

Meeting Transportation Media Journalism 90

Critical Mention

DECEMBER 3, 2019

The rise in online news readers has given online newspaper, magazine and publishing companies more opportunities to monetize digital readership. One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Client: ERA.

Print 60

Print Media Travel Wireless 60

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 178

Survey Marketing B2B Study 178

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Many of those images show up in magazines, newspapers and blogs, she says. Choi agrees, “It has to be the same as what I’d see in a magazine. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

Cision

SEPTEMBER 29, 2016

Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The whole rigmarole could have been avoided had someone at some point done some very simple research on me before sending the invite over.

Pitching 0

Pitching Journalism Writing Print 0

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Mora Communications

OCTOBER 26, 2017

Whether the country’s economy is soaring or struggling, in the beauty industry, an effective media relations campaign is crucial. Print coverage is still crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product.

Newspapers 40

Newspapers Print Storytelling Industry 40

5W PR

APRIL 9, 2019

Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible.

Consumer 60

Consumer How To Advertising Advertising 60