Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 74

Meeting Automotive Engineering Journalism 74

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

MAY 23, 2007

I work at a business trade magazine - we cater to home improvement professionals in the U.S. Have you ever read a "story" like the above in a business magazine? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Friends are asking ¬ your house or mine? -

Pitching 40

Pitching Construction Exercises Retail 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. For more information on advertising with Valpak visit WWWEBSITE.URL or call 1-800-#. The news media lie in wait for the bombastic to fall (despite the fact they helped create them).

Local 40

Local Pitching Advertising Advertising 40

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Bad Pitch Blog

JULY 8, 2008

BPB: What single piece of advice do you have for PR people that want to improve their media relations skills overall? BM: Recognize that media organizations are shrinking while PR is growing. On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media.

Print 43

Print Pitching Twitter Advertising 43

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). GUINNESS WORLD RECORDS Secret #4: Simplicity.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

DECEMBER 19, 2016

Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences. We recommend that our clients advertise on at least one of their social channels to their target market. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. A show about communicating with clients, prospects and employees – in person, in print and online. JeffBullas.com Podcast. 3) Chris Brogan. The Owner’s Mind.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Our studies are featured regularly throughout the media, and the majority of the stories are not reprints of our commentary; they are actual stories, where the reporter discusses our findings, provides their perspective and publishes our charts. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49