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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. How was your transition into public relations?

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines.

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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web.

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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

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Traditional PR Evolves: What You Need to Know

Bianchi Biz Blog

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.