The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings.

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Trade Shows Meeting LinkedIn Big Data 36

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Stacy is Hootsuite Social Media Certified and is the co-founding Vice President of Stockton’s Chapter of PRSSA.

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Trade Shows Community Social Media Resources 150

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. This campaign hit distribution across all four categories of media and was well integrated across owned, earned, shared and paid media. 3) Repurpose with purpose.

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B2B Creativity Film Trade Shows 66

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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Trade Shows Marketing How To Real Estate 40

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 86

Crisis Employee Trade Shows Local 86

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. Influencers can be your brand’s ticket to: Local leverage. Earned media. Who is Considered an Influencer?

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Marketing Trade Shows Local B2B 45

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture. To media tours.

Corporate 148

Corporate Fashion Agency Travel 148

Bad Pitch Blog

JANUARY 8, 2007

1) The Care & Feeding of Tech Media Media Guerilla This is actually a link to a link, but Media Guerilla is written by uber-smart Mike Manuel. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. The media offering PR tips?!

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Media Relations Trade Shows Media Sports 40

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 63

Small Business How To Writing Conference 63

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” Facebook won’t exist, but social media will still be key to PR success. I know it continues to be the dominant platform in social media marketing. Social media and its landscape will merely shift.

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Technology Content Marketing Social Media Facebook 60

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Create Focused Content. But what happens afterward?

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Industry Trade Shows Marketing Film 195

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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Local How To Skype Trade Shows 41

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. The survey found respondents look for information in the following places: 44% “past experience with a vendor,”. 28% “peers/colleagues,”.

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B2B Trade Shows Survey Study 100

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. What kinds of moments stick out most in your memory?

Industry 76

Industry Trade Shows Marketing Film 76

PR Fuel

AUGUST 23, 2020

Here are some of the amazing events journalists can hear about from PR newswires: Press conferences Panels with industry professionals Political campaign events and stops Concerts Trade shows and conventions Art exhibits. You can also edit your newswire preferences by locality. Invest in a PR Newswire for Journalists Today!

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Biotechnology Agriculture Sports Local 63

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

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Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). A decision to concentrate activity into one or two markets can also be driven by available budget.

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Publicity Agency Trade Shows Resources 28