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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Do you think public affairs officers provided technical support? Photographs. Kaye Sweetser, Ph.D.,

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Reflecting on a Long Military Career and the Rewards of PRSA Accreditation

PRSay

Army Public Affairs Officer (PAO). Just over 13 years later, I was mobilized as commander of the 102d Mobile Public Affairs Detachment and unexpectantly selected as deputy director of PA for Combined Joint Task Force–101, a 32,000-strong command that was headquartered at Bagram, Air Field, Afghanistan.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

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Poll: Americans Wary of News Coverage on 2024 Elections

PRSay

While the public relies on local and national news organizations for election information, they worry that the news contains misinformation and amplifies division, according to a study from the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.

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That’s Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations

PRSay

In 2022, I had a nearly perfect project to present for Accreditation — an expanded version of the philanthropic program I had been leading for State Farm for the previous six years in celebration of the company’s 100th anniversary. It was a personal goal that would benefit me, my company and the PR profession.

Publicity 120
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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). We provided weekly training sessions to ensure that public affairs officers could hone their skills. We also alerted VHA leadership as to what we were hearing, and they were able to respond.

Ethics 202
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Unlocking Revenue Potential With The Power Of PR

Landis PR

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership? We publish new episodes every other Thursday.