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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 145
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Accreditation Goes Virtual

PRSay

During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Both the Panel Presentation and Examination for APR are now offered virtually. It’s doable, even during a pandemic.”. Ann Peru Knabe, Ph.D.,

Study 157
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

In the view of Kruckeberg and Vujnovic, organizations and their leaders should demonstrate concern not just for their “strategic publics,” but for all others in the social system of which the organization is a part. We can present activist stakeholders less as the enemy and more as fellow citizens with legitimate concerns.

System 189
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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

By advocating for what he calls a “transgenerational ethic,” a big picture understanding of our place in the world and how we can contribute to future generations, Wallach helps leaders build strategic decision-making capabilities that go beyond the quarterly or annual review to ensure long-term impact. You read that right.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?