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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. We want to present people with the best information.

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). We provided weekly training sessions to ensure that public affairs officers could hone their skills. We also alerted VHA leadership as to what we were hearing, and they were able to respond.

Ethics 203
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Helsinki, Finland – Growth Path Ahead

Landis PR

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership? We publish new episodes every other Thursday.

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What to Look for When Choosing a PR Agency 

Landis PR

Presentation over zoom? What to Look for in an Agency Ultimately, your agency and its team should have a high level of strategic communications experience, skill and acumen, including public relations, public affairs and crisis communications. In-person meeting? Make a judgement call here.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

It’s a mind shift that organizations of all sizes are struggling with as the digital landscape continues to evolve and present new ethical challenges such as fake news. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

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Why Business Students Should Learn Strategic Communications

PRSay

They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. She is a public affairs and media consultant based in Washington, D.C.