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Why Strong PR Is Essential in Real Estate

Victorious PR

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation.

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Setting the stage for a New Generation of Leadership for a Private Equity Firm

The Hoyt Organization

When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. So, what are the right tech PR and marketing tactics for early-stage tech, when case studies and practical solutions are years away? How Soon is Now? But you have a job to do.

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Does PR Help in Reputation Management for Your Company?

Victorious PR

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. The best PR firms for entrepreneurs, real estate professionals and startups know how to take your Why and run with it. Your personal and professional branding came from somewhere: Your ‘Why.’

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Do they have women leadership? Get Creative With WHO You Pitch. Let me give you an example.

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PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. That’s because it’s an easy way to imply leadership status without making a claim that might be disputable. The same goes for weasel-words “market-leading” and “leading-edge.”