PR for Anyone

SEPTEMBER 27, 2023

After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Find us on

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. In the end, it is up to the journalist or their editor if our news is worth their time. .

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ImPRessions - Crenshaw Communications

APRIL 18, 2022

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. An early note is more likely to be noticed and potentially turn into a media interview or feature. Research shows three in 10 journalists want two to three days to look over a pitch before someone follows up with them.

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ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. They’re unlikely to be included in sites listing the worst interviews of all time , but most can use some help.

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ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter.

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PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Personalize your email to the journalist. No more excuses!

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ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

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Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter. Feedback on pitches.

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PR for Anyone

SEPTEMBER 24, 2023

After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. Find us on

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PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? Obviously, you know your topic but it’s important to know what the area of your topic the journalist wants to discuss. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. You got the YES!

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PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. Hey everyone, It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow. Watch the full tip video above and/or read the transcript below.

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ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Journalists are flooded with hundreds of emails every day. Compelling subject lines.

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Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

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5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

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PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. If you are asked a question by a journalist and you don’t know the answer, tell them that. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So that is this week’s PR tip. Transcript.

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ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Don’t wait on the next big story to break; instead anticipate the needs of journalists with whom you have established relationships and know your industry. Beyond that, it is optimal to newsjack within 24-48 hours of news breaking as journalists rush to develop their next major stories. .

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Some journalists receive over 500 emails per day. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. The post 3 PR Tips For Better B2B Media Placement appeared first on Crenshaw Communications. Or, broaden out to the culture of business.

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ImPRessions - Crenshaw Communications

JULY 10, 2020

Hosted by a former broadcast journalist, this podcast is packed with politics, tech, business and entertainment from a variety of sources — brought together in one convenient place. . FuturePRoof is a monthly podcast that dives into key industry topics and issues and tries to be forward-thinking with ideas and tips.

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ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. Here are some “must-dos” along with new tips to incorporate into your media training arsenal. But there are some more nuanced tips for preparing for media interviews.

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PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Here are five major lessons I took from our conversation, along with tips to implement them: 1. Journalists have lives, too.

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OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Here are some tips for avoiding the difficulties that can come with an expectations mismatch. . If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback. Never make coverage guarantees.

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Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

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ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Here are some tips we’ve gleaned from PR strategists and others.

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ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

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ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The message is the medium.

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Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. Can the talent communicate with their audience by granting a media interview with a given outlet?

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PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). PR FOR ANYONE.

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ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible.

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PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for. Transcript.

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ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

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Stern + Associates

APRIL 7, 2023

Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. Here are a few tips to ensure you are delivering timely, insightful pitches to journalists when they need them most. In today’s fast-paced digital world, the news cycle moves more quickly than ever.

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OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Subject line: ATTN: [journalist name] – Forbes – Feature Inquiry. Here is a link to his recent interview on the ABC show Let’s Talk Live: [link].

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ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient interview prep. It takes talent, and we’re proud of that. Muddling the message. Bad timing.

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PRSay

JANUARY 23, 2020

Yes, a huge majority of journalists dislike getting cold pitches. One top-tier journalist told me this month: “I get 700 emails a day. It’s important to remember this is more likely applicable to older journalists, who had to rely on the phone for sources and interviewing early in their careers. Here are two: 1.

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