Contently - Strategy

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MAY 12, 2021

If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things? Lauren: Yeah.

Trends 78

Trends Brand Branding Reddit 78

Flatiron Communications

JULY 25, 2014

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine.

Airlines 37

Airlines Journalism Twitter Social Media 37

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Grunig; Prism Journal (2009).

Communications 60

Communications Analysis Web Handbook 60

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 174

Ethics Communications Nonprofit Journalism 174

PRSay

OCTOBER 12, 2020

A journalist herself, she is the only writer to have received the profession’s “Three P’s”: The Peabody Award for excellence in broadcast and digital media, the George Polk Award to honor achievement in journalism (which she has received twice) and the Pulitzer Prize.

Viral 158

Viral Interviews Travel Government 158

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. I said, ‘What do you want to get out of what we do?’

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. Brian Braiker: Be informed by the data but not slaves to it.

Report 225

Report Media Advertising Advertising 225