ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Here are the chief ones. . .

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Ishmael's Corner

APRIL 14, 2015

A study by psychologists at the University of Cambridge shows that people are able to act against their natures when the situation calls for it. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. A separate Edelman study found that number at 57 percent, across age groups.) The epitome of this person is my friend Margaret Magnarelli.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PR Conversations

SEPTEMBER 18, 2014

Following are study highlights gleaned from the CPRS presentation* as well as some commentary from my perspective as a senior Canadian practitioner with experience in a variety of sectors. Some background on the Canadian study arm. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She has even found time to study politics and culture at Kingston University in London. Bobby is poised for a career in corporate communications. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 30, 2018

The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Source : Automated Insights Associated Press Case Study . Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Dubner the best-selling book Freakonomics , they did something useful for a complex area of study: They made economics interesting through stories.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

He’ll also show you what’s working for other business writers by bringing you real case studies from the field. The discussions revolve around real world case studies, strategies, what works (and what doesn’t) and “how-to” social media and how you can model these insights for your own business growth. 45) Jeff Sieh.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

DECEMBER 30, 2016

One of the exhibits (it didn’t win) was, and I quote: “A study room exploring what ‘consensus reality’ is and how it is formed, drawing from physics to philosophy, psychology, witchcraft, quantum theory and warfare.” 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. I live in Glasgow. It’s on my bookshelf.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

JULY 31, 2019

In the MSM, journalists who routinely parse out study findings and crunch numbers in order to report on them often self-identity as data journalists. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Data-driven. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111