5W PR

JULY 5, 2020

Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020. Media training doesn’t only involve knowing what the messages are and the best way to convey them. Key Message.

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Media Training Training Trends Media 78

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.

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ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

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Interviews Media Advertising Advertising 206

Polaris

NOVEMBER 19, 2014

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. and how these pressures can affect the interview process.

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Media Training Training How To Media 137

Flack's Revenge

AUGUST 11, 2014

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists).

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Media Training Training Media Interviews 168

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. A TV station had requested an interview with one particular family being helped locally.

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Interviews Media Local Privacy 160

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

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Report Pitching Media Survey 168

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

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Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Make Interactions Memorable .

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Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

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Automotive Meeting Report Insurance 77

PRSay

DECEMBER 14, 2022

11, Sam Bankman-Fried went on an extensive media tour, casting himself as a somewhat hapless chief executive and denying accusations that he defrauded his customers. As CNN reported on Nov. As CNN reported on Nov. According to published reports , Bahamian authorities arrested Bankman-Fried at the request of the U.S.

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Interviews Financial Fashion System 78

Polaris

DECEMBER 3, 2014

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). In my experience in media training sessions, there’s no substitute for seeing yourself on camera. Appropriate eye contact. Sit up straight.

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Axia PR

MARCH 6, 2024

Make sure your spokesperson is armed with these media training tips before they take on the mic. Going on the record with a reporter can be intimidating. Can you ask for interview questions ahead of time? Are there any “gotcha” questions, and how should you answer them?

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How To Viral Media Training Print 71

Rock the Status Quo

DECEMBER 11, 2014

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

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Interviews Real Estate Media Pitching 174

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

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Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

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Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

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Skype Interviews Facebook How To 72

Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

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Media Training Training Handbook How To 40

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

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Interviews Media Media Training Training 48

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

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Interviews Media Training Training Trends 60

Action PR

JULY 9, 2019

Yet many people avoid talking to reporters. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. What happens if a journalist asks you a question that isn’t related to the topic of the interview? It can also help manage your reputation.

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Interviews How To Media Training Examples 58

ImPRessions - Crenshaw Communications

JULY 20, 2021

Big news is breaking every day, which means reporters are always swamped. The goal should be to line up several interviews ahead of the release so the official announcement day starts with top-tier stories that have the executive team feeling good and lay the foundation for more stories. Media training is a must.

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Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. If so, a reporter should be willing to correct it. The unprepared spokesperson. .

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ImPRessions - Crenshaw Communications

JUNE 20, 2019

Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.

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Agency Publicity Media Training Training 188

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Focus on Your Audience. Identify When and How to Go Pro.

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How To Media Training Storytelling Financial 221

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. We counsel them to know their material before ever talking with a reporter. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

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Interviews Media Training Media Training 59

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. He’s a runner.

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Radio Journalism Interviews Energy 167

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

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Media Training Media Training Interviews 120

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Learn how they report and give them what they love and what they want. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

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Television Pitching Interviews Radio 221

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

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Media Training Media Training Small Business 120

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century.

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Skype How To Crisis Pitching 206

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

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Media Training Training Interviews Media 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

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Company Interviews Reputation Privacy 136

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

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Interviews Media Study Course 145

Konnect Agency

NOVEMBER 8, 2021

2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. According to a Crunchbase News report, in just the first half of 2021, global venture funding shattered records with more than $288-billion invested worldwide. Set-Up For Long-Term Success.

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Agency Financial Media Training Training 98

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.)

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The Proactive Report

AUGUST 28, 2018

Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees. PR Takeaways: Hold social media training sessions with all employees, including execs.

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