Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

Ishmael's Corner

DECEMBER 14, 2015

The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. Techniques For Effective Business Communications.

Construction 60

Construction Pitching Storytelling Communications 60

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution.

Meeting 104

Meeting Media Travel Journalism 104

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

OCTOBER 31, 2019

I recently had the chance to interview a producer who had worked at CNN for the last 18 years. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. Get more media pitching knowledge from Michael Smart here.

Pitching 134

Pitching Video Engineering Web 134

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper.

Social Media 227

Social Media Newspapers Reputation Community 227

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Bad Pitch Blog

OCTOBER 30, 2009

But there was some wonderful synergy between my presentation on storytelling and Artie’s presentation on social media as a vehicle for creativity. Artie’s inspirational speech on creativity convinced me to interview him for the Bad Pitch Blog.

Pitching 46

Pitching Creativity Storytelling Advertising 46

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Together, they worked in close partnership to identify and pitch newsworthy stories sharing the Conservancy's outstanding work with a broader audience. “And

Meeting 86

Meeting Education Journalism Resources 86

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo. What story or stories are you most proud of? Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Newspapers 75

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. We prepped the client for the interview making sure he understood the story the reporter was pursuing, her background, beat and provided clear guidance to keep his answers relevant to her interests for this story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? It’s our job as PR professionals, absolutely, to deliver coverage in top-tier publications, but “man with ego” isn’t a media story. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. What advice do you have for PR people that want to pitch you? As a journalist I ask questions, but I view the interview as a conversation.

Automotive 92

Automotive Meeting Report Journalism 92

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Rock the Status Quo

SEPTEMBER 16, 2015

It wasn’t a c-level position, which meant it would have very little importance from a media perspective. Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. A professional PR and social media team couldn’t have planned it better.

Fashion 255

Fashion Reputation Social Media Brand 255

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115