Bianchi Biz Blog

JULY 25, 2022

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. What advice do you have for PR people that want to pitch you? Work Truck magazine. Keep it relevant!

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Meeting Media Journalism Education 94

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. What advice do you have for PR people that want to pitch you? So, I guess any of them.

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Meeting Media Journalism Interviews 105

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Newsletters gain clout.

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Media Relations Trends Media Newspapers 197

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps. Get on Their Radar.

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Pitching Newspapers Writing Local 120

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

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Company How To Leadership Pitching 100

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

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Pitching Sports Print Creativity 149

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

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Writing How To Media Guidelines 73

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. When the publicist sends me three emails a week to find out when I’m writing the story. And that’s it.

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Print Media Pitching Writing 100

Remote PR Jobs

SEPTEMBER 25, 2023

To help clear the air, here are 11 unwritten rules for beginner tech PR professionals, salespeople switching professions or inexperienced marketers: Research The Journalists You Want To Approach One of the most common mistakes made by entry-level PR professionals is their results-driven eagerness to pitch to everything and everyone that moves.

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Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I fell in love with writing when I was in sixth grade. Get to know the editors you pitch to.

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Transportation Meeting Media Newspapers 95

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. I’ll add an oddball in there.

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Meeting Automotive Media Newspapers 80

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Interviews Publicity Technology Social Media 106

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat.

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Technology Meeting Media Analytics 95

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Magazine story.

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Media Pitching Report Interviews 212

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways.

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Transportation Meeting Newspapers Media 102

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Just look at magazine covers. ” Just like that.

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Publicity Pitching System Small Business 130

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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Pitching Real Estate Banking How To 100

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. . — Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. By Robin Carr, LCI.

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Meeting Media Local Interviews 96

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you?

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Meeting Media Travel Interviews 83

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

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Automotive Meeting Media Mobile 86

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I’m working on a legislative story right now that has been fun and challenging to write.

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Meeting Automotive Media Journalism 98

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Create a great hook – look at magazine covers for ideas. Who writes about your industry for this publication. Show them how valuable are. Be newsworthy – try newsjacking. Use Google.

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Publicity Video Pitching System 130

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

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Meeting Transportation Media Journalism 93

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

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Pitching Newspapers Writing Social Media 60

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

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Pitching Interviews Video Report 137

OnePitch

AUGUST 23, 2022

During the episode, Casey talks about how she finds interesting pitches in her inbox, her process for finding sources, a subject line that caught her attention and why, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:03:29]

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Pitching Instagram Guidelines Writing 96

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

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Pitching Writing Engineering Wikipedia 40

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

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Trends YouTube Video Social Media 105

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

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Engineering Automotive Agriculture Media 79

OnePitch

NOVEMBER 15, 2022

Emma is a contributor to PEOPLE Magazine along with being a contributor at Cosmopolitan, Apartment Therapy, BuzzFeed, and other publications. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [0:01:46] 0:01:46] BB: Fabulous.

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Pitching Trends YouTube Writing 72

PRSay

FEBRUARY 20, 2020

A few days or a week of advanced warning may be the sweet spot to giving journalists enough space to write a better and more informed story without rushing, while also not providing too much time so that your story is forgotten or accidentally published before the embargo lifts. You don’t want to play favorites.

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Radio Tools Journalism Interviews 198

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them.

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Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 83

OnePitch

JULY 5, 2022

During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

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Pitching System Video Meeting 97