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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.

Brand 189
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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy.

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PR Rule #7 - Work With Reporters When A Story Is Negative

The Stalwart Blog

The individual was to represent a line of similar complaints many of the network's local stations were getting about a particular product line. All furniture retailers were getting targeted. The story wasn't unique to Jerome's. My client thought otherwise. Hanson made mention of that in his closing comments that the anchors also noted.

Report 60
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Behind the Headlines With Kim Spear

Cision

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. How has PR changed over the years?

Local 120
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Write a white paper or research report on a topic related to your industry. 3 Nordstrom, Inc. 2021, September 8). Kaplan Publishing.

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What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98