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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Local vs. national.

Local 323
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Meet the Media – Dan Rosenheim

Landis PR

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire service news is typically cut-and-dried, just the facts, please, and fast! Oh, where to start?

Meeting 98
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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 73
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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News.

Meeting 60
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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Bianchi Biz Blog

I test drive new equipment offerings in print and video formats. I have a small recording studio at home where I like to work with local musicians. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment. Meet the Media: Sara Jensen, Technical Editor at Power & Motion.

Meeting 87
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Meet the Media: Sara Jensen, Technical Editor at Power & Motion

Bianchi Biz Blog

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. We like to hike, play board games, visit our local breweries. PowerMotionTech.

Meeting 74
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Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said. Pivoting from journalism to PR.

Meeting 97